Sales

Electric car sales rose to new records in nearly 100 countries in 2025 – and close to 30% of all cars sold globally this year are set to be electric. Battery price declines & policy responses to the current energy crisis can add to EVs' momentum. More in the International Energy Agency (IEA)'s new Global EV Outlook 2026 → https://iea.li/4eXJduC By 2035, electric cars could account for about half of global car sales, even without any new policy announcements. This would mean as many as 510 million EVs on the road (excluding 2- & 3-wheelers) – up from nearly 80 million today. The report → https://iea.li/4dRwR69 The momentum behind EVs is particularly strong in Southeast Asia. Sales in the region more than doubled in 2025 and rose by 80% in the first quarter of 2026 compared with the same period a year earlier. A combination of market factors, policies & innovation are supporting the uptake of EVs globally. Recent declines in battery prices have helped make electric cars more affordable, while higher-voltage batteries are paving the way for faster charging. Read the IEA's Global EV Outlook 2026 in full on our website → https://iea.li/4dRwR69 We’ve also updated two key online tools for exploring trends in EV data & policies around the world. → The data: https://iea.li/4f2MFUZ → The policies: https://iea.li/49e3uIN

Here's how to simplify your pitch and 10x your sales: 1. Talk less, sell more. Short sentences = more sales. Hemingway once bet he could write a story in 6 words that'd make you feel something: "For sale: baby shoes, never worn." Your pitch should pack the same punch. 2. Complexity is for people who want to feel smart, not be effective. The worst salespeople make simple things sound complicated. The best make the complex simple. 3. Complexity says, "I want to feel needed." Simplicity limits to only what is needed. 4. Read your pitch out loud. I remember when I'd asked my COO to read the manuscript of my book. He chose to do it aloud. All 258 pages. Ears catch what eyes miss. The final version reads like butter. 5. "Be good, be seen, be gone." This was the best sales advice I ever got. - Good: Deliver value - Seen: Make an impression - Gone: Don't overstay your welcome People buy from those they remember, not those who linger. 7. Speak like your customer, not a textbook. We like to sound sophisticated. "We create impactful bottom-line solutions." But we like to listen to simple. "We help small businesses explode their sales." Which one would you buy? 8. Every word earns its place. Your pitch should be lean and mean. - Be specific - Avoid cliches - Check for redundancy - If it doesn't add value, cut it out 9. Abstract concepts bore. Concrete examples excite. ❌ "We'll increase your efficiency." ✅ "We'll save you 10 hours a week." Paint a picture. 10. People buy on emotion & justify with logic So tap into their feelings: - Fear of missing out - Desire for success - Need for security Then back it up with facts. 11. The "Grandma Test" never fails. If your grandma wouldn't get your pitch, simplify it. No jargon. No buzzwords. Just plain English. 12. Benefits > features. Dreams > benefits. ❌ "Our group hosts 10+ events per year." ✅ "Our program helps you close deals." 🚀 "Let's take back Main Street through ownership." 13. Use power words: - You - Free - Because - Instantly - New These words grab attention and drive action. Two final things to keep in mind... Simplicity isn't just for sales. Apply these principles to: - your business operations - your thinking processes - your next investment - your relationships - your to do list Sales isn't just for car dealerships. You pitch when you: - Negotiate a raise - Interview for a job - Post on social media - Hire someone for a job - Talk to an owner about buying their biz If you found this useful, feel free to share for others ♻️

My client fired their entire SDR team on Tuesday By Friday, their pipeline had grown by 60% This sounds impossible It's not After auditing 50 B2B sales organizations over 10 years, I've uncovered the most expensive myth in modern selling: → The belief that MORE activity at the TOP of your funnel will fix conversion problems at the BOTTOM Let me share what actually happened: This mid-market software company was spending $350,000 annually on their 4-person SDR team - 100+ cold calls per rep daily - 17 meetings booked weekly - "Incredible metrics" according to leadership - But their close rate? A devastating 1.2% The VP of Sales was convinced they needed MORE outreach, MORE automation, MORE top-of-funnel I suggested something different: pause all prospecting for 7 days Instead, we had their account executives do something radical - engage with the 215 prospects already in their pipeline who'd gone cold after initial meetings Using a framework we developed: - 65 prospects responded within 24 hours - 41 booked follow-up meetings - 23 re-entered active buying cycles - 6 closed within 14 days (total value: $212K) The shocking revelation? - Their pipeline wasn't empty - It was overflowing with neglected opportunity. This company didn't have a lead generation problem. They had a lead nurturing catastrophe. By reallocating resources from mindless prospecting to strategic engagement, they've now: - Reduced CAC by 60% - Shortened sales cycles by 30% - 2x their close rate The counterintuitive truth: Sometimes the fastest path to growth is to stop chasing new opportunities and start converting the ones you've already earned. What percentage of your marketing and sales budget is focused on prospects who've already shown interest vs those who haven't? That ratio reveals everything about your future growth trajectory P.S. If you need help with your sales, send me a message

A market map with 10,000 companies is impossible to prioritize. These are the 300 to know. I was a VP of Product in sales tech. And I was frustrated with the maps I found. So I've been studying the space and speaking with experts. Here's the players you need to know: — ONE - Core: Revenue Operating System This is your CRM, your system of record - where your sales operation begins. I break this into 3 segments: Enterprise Platforms → Built for large organizations with complex workflows and high-volume deals → Salesforce, Oracle, Microsoft Dynamics 365, SAP Growth-Stage Solutions → Designed for growing businesses that need scalable tools but with flexibility to adapt → HubSpot, Pipedrive, Zoho CRM, SugarCRM Modern CRMs → Startups and fast-scaling companies looking to move fast without rigid systems rely on modern CRMs. → Attio, Affinity, Close.io, Copper, Freshsales. — LAYER TWO - Engagement & Intelligence These tools power outbound outreach, automate sequences, and provide real-time data on prospects: → Outreach, Salesloft, VanillaSoft, Groove Engagement tools ensure your team hits the right prospect at the right time. — LAYER THREE - Revenue Acceleration These platforms shorten deal cycles: → Gong, Salesloft, Chorus.ai, Ebsta With real-time feedback and actionable insights... — LAYER FOUR - Data & Enrichment Your outreach is only as good as the data backing it. These platforms ensure you’re reaching out to right prospects. → ZoomInfo, Apollo.io, Clearbit, Lusha, Hunter io, Cognism — SATELLITE CLUSTERS - Modern GTM Stack These tools enhance parts of the GTM journey. AI-Enhanced Tools → Automate and personalize content creation at scale. → Writer, Grammarly, CopyAI, Jasper Product-Led Motion → Identify sales-ready leads through product engagement. → Pocus, Intercom, Breyta Sales Enablement → Equip sales teams with training, resources, and playbooks to perform at their best. → Seismic, Spekit, Allego Conversational GTM → Convert prospects directly through real-time chat. → Drift (now part of Salesloft) — SATELLITE CLUSTERS- Emerging Categories These are adjacent categories sales teams often still use. Product Analytics → Track user behaviors post-sale for better upsell and retention opportunities. → Amplitude, Mixpanel Customer Success → Ensure long-term customer retention and success beyond the initial sale. → Gainsight, Catalyst, Totango Workspace Integration → Enable seamless collaboration across sales and operations. → Notion, Slack, Airtable, monday.com Revenue Orchestration → Connect workflows across different systems to streamline revenue operations. → NektarAI, Tray.io, Workato, Boomi — This took a lot of time. Reshare ♻️ if you loved this post. What tools would you add?

I was listening to a panel of Customer Success (CS) leaders recently, and wow—this function is in the middle of a massive transformation! The world has shifted from growth at all costs to real focus on usage: In the last couple of years, every B2B company has struggled with customer retention even more than customer acquisition. You want to drive churn down? Usage. You want to drive downgrades down? Usage. You want to drive upgrades up? Usage. Customer Success needs to drive usage but also make sure that the entire company is focused on usage. CS leaders need to be more like marketers: They can’t just react to problems; they need to actively engage customers, much like marketers do. Proactive, engaging experiences build loyalty, not just putting out fires. The goal? Make CS as compelling and essential as your best marketing campaign. CS leaders need to go from operating in silos to orchestrating the entire customer journeys: Disconnected teams create disconnected experiences. CS leaders are stepping into a new role: journey orchestrators. They’re aligning sales, marketing, and support to deliver a seamless, cohesive customer journey. It’s no longer enough to excel at your piece of the puzzle—CS must ensure the whole puzzle comes together. CS leaders cant just deliver results on heroics, they need excellence in CS systems. Relying on heroic individual efforts isn’t sustainable. CS needs the right systems, tools, and data to operate at scale. Real-time product insights aren’t a nice-to-have—they’re a must. Excellence in systems, not just effort, is what will drive success in the age of usage. CS leaders have a tough job. So help them help you. Whether it’s investing in tools, aligning teams, or driving a culture of customer-centricity, the better your CS function, the stronger your business. 

In today's digital age, leveraging celebrity brand ambassadors has become a popular strategy for businesses, including startups. As someone who's been a brand ambassador for various companies over the years and dabbled in startups myself, I've seen firsthand the ups & downs of this approach. People often ask if it's always beneficial to have a celebrity endorse your products or services. I’ll break it down to the most important things to consider. Visibility - Celebrities bring a massive following, offering increased visibility & reach to a wider audience that may have been difficult to engage otherwise. This exposure could enhance brand recognition & create positive associations in consumers' minds. Credibility -  The right kind of celebrity could inject a dose of credibility into your brand. Consumers may in turn perceive your product as reliable, particularly important for startups aiming to build a solid reputation & carve out a slice of the market. Engagement - Some celebrities are able to forge personal connections with their community. By aligning your startup with a celebrity, you may be tapping into that emotional connection & that community may be more likely to show interest in your brand. Costs - Engaging a celebrity ambassador comes at a price. Even if you opt for an equity-based deal, you still need to allocate valuable resources to amplify the association, potentially diverting funds from other key areas of requirement. Authenticity - The alignment between the celebrity & your product must seem genuine. If the partnership feels like a misfit or forced, the results can be counter productive. Today's consumers are evolved & can sense inauthenticity from a distance. Sustenance - While celebrities can generate a buzz in the short term, building interest & loyalty requires consistent effort & a solid value offering that goes beyond the celebrity association. Your product still needs to deliver exceptional value beyond the initial buzz.. Relevance - Ensure the celebrity aligns with the startup's target audience, values & offerings. The endorsement should make sense within the startup's brand identity & goals. Budget - Assess whether the startup can afford the associated costs, especially including the ongoing marketing efforts. Do not assume that bringing a celebrity on board itself is going to win you the war. It’s just a head start. Long-Term Strategy - A well-crafted partnership should naturally integrate into your overall marketing & branding strategy & solidify your position & bring sustained growth. Timing - Most importantly, remember, spending so much in early stages, or early dilution in equity can have long-term consequences, so ask yourself if you’re really ready at this stage. Ultimately, the decision to engage a celebrity brand ambassador should be based on your unique circumstances & goals. Hopefully this will help some make an informed decision. #BrandAmbassadors #CelebrityEndorsements #InfluencerMarketing

We analyzed 4 million recruiting emails sent through Gem. Most get opened. But only 22.6% get replies. Half those replies are "thanks, but no thanks." We dug into what actually works. Here are 8 factors that drive REAL responses: 1. Strategic timing beats everything else - 8am gets 68% open rates. 4pm hits 67.3%. 10am lands at 67% - Most recruiters blast at 9am when inboxes are flooded - Avoiding peak times alone can boost your opens by 7-10% 2. Weekend outreach is criminally underused - Saturday/Sunday emails get ≥66% open rates consistently - Why? Empty inboxes. Zero competition. Candidates actually have time - Yet few recruiters send on weekends. Their loss is your gain 3. Keep messages between 101-150 words - Shorter feels spammy. Longer gets skimmed - You need exactly 10 sentences to nail the essentials - Every word beyond 150 drops performance 4. Generic templates kill response rates - Generic templates: 22% reply rate - Personalized outreach: 47% increased response rate - Even adding name + company to subject lines boosts opens by 5% 5. Subject lines need 3-9 words - Include company name + job title for highest opens - "Senior Engineer Role at [Company]" beats clever wordplay - 11+ words can work if genuinely intriguing, but why risk it? 6. The 4-stage sequence is optimal - One-off emails are dead. Send exactly 4 follow-up messages - You'll see 68% higher "interested" rates with proper sequencing - After stage 4, engagement completely flatlines. Stop there 7. Get the hiring manager involved - Having the hiring manager send ONE follow-up boosts reply rates by 50%+ - Yet most recruiters don't use this tactic - Weekend advantage: Minimal competition for attention 8. Leadership involvement is a cheat code - Role-specific timing (tech vs non-tech) matters - Technical roles: 3 of 4 best send times are weekends - Engineers check email differently than salespeople. Adjust accordingly TAKEAWAY: These aren't opinions. This is what 4 million emails tell us. Most recruiting teams are stuck in 2019 playbooks wondering why their reply rates won't budge. Meanwhile, recruiters who implement these 8 factors see dramatically better results. The data is right there. The patterns are clear. The only question is: will you actually change how you operate? Or will you keep sending the same tired emails at 9am on Tuesday? Your call.

First impressions matter. Starting with your introduction. I’ve seen too many people wing their introductions. Big mistake. Top 1% communicators never underestimate first impressions. They know how to become instantly memorable. When I work with my CEO coaching clients, I ensure they stand out. You can steal my method: Record yourself introducing yourself in 30 seconds. Then ask: Would you be interested in meeting this person? Would you remember them a day later? If not: Rewrite. Rehearse. Refine. Use these 7 strategies to ace your next intro: 1 - The Networking Pitch - Daniel Priestley 🟢 Name Say it slowly. Own the moment. Smile. 🟢 Same Say what you do in familiar terms. 🟢 Fame Share a line of credibility. 🟢 Aim What are you focused on right now? 🟢 Game End with your bigger vision. 2 - Nail Your Non-Verbal → Real smile (no fake smiles) → Stand tall, shoulders back, face them directly → Avoid awkwardness: signal handshake, hug, or wave 3 - The 5-Second Intro Practice this all-purpose 3-step formula: Who you are → What you do → Who it helps 4 - Use Micro-Stories Instead of listing titles or credentials, embed a 1-sentence story: “I used to write speeches for government leaders. Now I coach founders on how to own the room.” 5 - Show Your Energy, Not Just Expertise Most introductions are soulless and bloodless. But energy is magnetic. 6 - Tailor Your Intro To The Room: 💼 Boardroom: Lead with credibility and clarity. 🎤 Stage: Start with a story or question. ☕ Networking: Keep it casual and curiosity-driven. 7 - Avoid These Mistakes 🚅 Saying your name too fast. 🥱 Being forgettable: “I’m in communications” 🪽 Winging it – first impressions matter! What do you pay attention to when you introduce yourself? - - - - ♻️ Repost to help others, too. And follow Oliver Aust for more on leadership communications. ♟️ Want to become a top 1% communicator? Reach out here: https://lnkd.in/dc-TBhZU

Sales leaders need to put an end to this MADNESS. Here's a strategic seller who was put on a PIP after hitting 166% of his $1.2M quota because he didn't hit the required "activity metrics.” There’s a better way to lead: It's simple... Stop treating knowledge professionals like factory workers. Specialized knowledge, building networks, and embracing tech innovation are more important growth levers than measuring activity inputs. This is especially true for strategic sellers. If you're leading sellers who have to engage with multiple executives at large companies and you're scrutinizing their "activity metrics,” I suggest you do an audit of your management style. Here are 3 great places to start: 1. WHO DO YOU WORK FOR? The average tenure of a VP of Sales is 17 months (down from 26 mos in 2010, per Gong). You’re in a high-pressure position, so it’s a good time to think about who you *truly* work for if this trend has any chance to reverse. Instead of thinking of your board and C-Suite as your bosses, what if you flipped the model on its head? This is known as Inversion Thinking. Instead of: “What do I need to show people at the top to keep my job?” Ask: “What can I do to help the people below me reach their full potential?” 2. WHAT IS THE MEASURE OF SUCCESS? Is the team you lead given a revenue quota or something else? Businesses need revenue to survive and grow… Not more meetings on the calendar. So why over-index on activity inputs if the important outcomes are being surpassed? This is known as Linearity Bias, the assumption that a change in one quantity produces a proportional change in another. More calls, emails, and meetings ≠ more revenue. Instead of chastising reps who are over quota but under activity, try deconstructing their unique approach and giving them a platform to share it with the rest of the team. Viewing sellers like this as “lucky” will limit your growth and tenure. 3. HOW MUCH TRUST DO YOU HAVE? “We had 2 reps put in their notice this week, and I know 2 more who are about to resign.” This was verbatim from a Strategic Account AE I spoke with last week at a Series D startup. Why? Because their senior sales team must participate in 2 cold call blitzes each week in addition to 80 outbound outreaches. “We feel like glorified SDRs. 1,000 calls have produced 10 meetings, a 1% return.” They’re fed up and burned out…so they’re leaving. If a tenured seller leaves tomorrow, what’s the cost of finding, vetting, onboarding, and training a new seller? What's the cost of lost momentum with existing pipeline? If you’re leading with activity and not strategy, I guarantee you don’t have trust in your sales team. As we enter 2024, I encourage you to think differently. The era of 17 months tenure, <40% quota attainment, and 63% of sellers experiencing burnout doesn’t have to continue. You can be the change. 🐝 P.S. Strategic sellers seeking a better way, subscribe: https://buff.ly/3noPjbn

🚫 How to Run UX Research Without Access To Users. With practical techniques to avoid guesswork and gather insights if you can’t talk directly to users. Attached cheatsheet (with and without access to users) by Nielsen Norman Group. 🚫 Ask for reasons for no access to users: there might be none. ✅ First, study job openings to map existing workflows/tasks. ✅ Make friends with sales, customer success, support, QA. ✅ Find colleagues who are the closest to your customers. ✅ Convey your questions indirectly via your colleagues. ✅ If you can’t get users to come to you, go where they are. ✅ Ask to observe or shadow customers at their workplace. ✅ Listen in to customer calls and interview call centre staff. ✅ Request access to analytics, CRM reports, call centre logs. ✅ Use Google Trends to find product-related search queries. ✅ Gather insights from search logs, Jira backlog, support tickets. ✅ Explore past/ongoing NPS and Voice-of-Customer programs. ✅ Study reviews, discussions, comments for your product/competitors. ✅ Map key themes and user sentiment on TrustPilot, AppStore etc. ✅ Recruit users via UserTesting, Wynter (B2B), Maze, UserInterviews. ✅ Ask for small but steady commitments: 5 users × 30 mins, 1× month. 🚫 Avoid ad-hoc research: set up regular check-ins and timelines. As H Locke noted, if we shed the light strongly enough from many sources, we might end up getting a glimpse of the truth. Ironically, the stakeholders who can’t give you time or resources to talk to users often are the first to demand evidence to support your initiatives. Sometimes the reason why companies are reluctant to grant access to users is simply the lack of trust. They don’t want to disturb relationships with big clients which is carefully maintained by the customer success team. They might feel that research is merely a technical detail that clients shouldn’t be bothered with. Show that you deeply care about that relationship and that you don’t want to disturb it any way. What you do want though is to reduce costs and risk — the risk of drawing wide-reaching conclusions from very little research, or none at all. Your best shot is to explain research as a powerful risk mitigation tool. And: search for people whose priorities align with yours — people who value and see the impact of UX in their units. They would absolutely love to support your work because it also supports their work — and they will put up a good word for you if they only had known that you existed. ✤ Useful resources: UX Research Cheat Sheet, by Susan Farrell from NN/g (attached) https://lnkd.in/eUTHKWvF What Can You Do When You Have No Access To Users?, by H Locke https://lnkd.in/ewHEKhBS UX Research When You Can’t Talk To Users, by Chris Myhill https://lnkd.in/ez5-b6zf #ux #research